Columbia Sportswear Company today announced a licensing agreement to design, manufacture and market a new line of Columbia Sportswear-branded sports optics products aimed at avid outdoor consumers.
The new product line is a first for Columbia Sportswear and will expand its collection of industry-leading outdoor gear. The collection features premium binoculars and spotting scopes for hikers, bird watchers, hunters and other outdoor enthusiasts, as well as U.S.-engineered high-performance rifle scopes.
The agreement provides the licensee with access to a larger potential customer base, and continues Columbia Sportswear’s expansion into quality licensed products including sunglasses, wristwatches and bicycles that complement an active, recreational lifestyle.
All Columbia Sportswear sports optics products are waterproof, fog proof, accurate, durable and designed for excellent light transmission. The new products will be available first quarter 2008 and will debut with suggested retail prices ranging from US$ 159.95 to 324.95, providing several performance and value options for consumers.