The company expects significant worldwide Advertising and marketing campaigns to accompany the launch.
In one of the company’s widest opportunities for product distribution, the True Religion brand fragrances for women and men will launch worldwide in fall 2008 in True Religion branded stores, national department stores such as Neiman Marcus, Saks Fifth Avenue, Nordstrom, Bloomingdale’s, and Barneys New York, and more than 1,000 specialty stores, including Sephora and Ulta. Additionally, the company is planning an international roll-out to Europe, Japan, Korea, Canada, Mexico, Australia and South America, as well as duty-free stores in the U.S. and Caribbean.