Competing for Licensees

[:en]In the consumer electronics industry quite a few brands changed their business model over the recent years. They went from manufacturer or importer to licensor. That includes brand icons like Grundig, AEG, and RCA as much as more current brands like Philips and Blaupunkt.

It seems, that this lead to increased competition for licensees. In Australia f.e. the licensee of Grundig, Bush Australia, in 2012 took the additional license from Blaupunkt. And in March it returned back the Grundig license.

If the CE market undergoes the same concentration as the perfume or eyewear industry, soon the power will have shifted from licensor to the few remaining licensees.[:]