Mercedes Benz Perfume

At TFWA in Cannes the car manufacturer Mercedes Benz launched its first fragrance for men.

The cent was created by Firmenich, the licensee is INCC Group. Already, Mercedes has a license for watches and eyewear.

Compared to its rivals Porsche and Ferrari, Mercedes Benz is fairly late in the game. And has been picking smaller companies a licensee. As a result, you have a tough time finding product at retail.