Mr. Clean Brand Extensions

Mr. Clean is one of the big brands at P&G.

There are already a few line extensions and co-branding initiatives with Febreze. 
Through a subsidiary P&G is taking Mr. Clean into a new category and services:

This includes challenges:

  • winning more men as customers, where the focus has been on women
  • going from product ( you do it) to service (we do it)

So far, P&G is active in three states.