Nike licenses parts of core business

License Magazine reports about a rather extraordinary license:

Athlete Performance Solutions has teamed up with Nike for a line of pinnacle, performance footwear for sailing, rowing, fencing, weightlifting, boxing and shooting.
The footwear is hitting retailers now. Discussions are in the works for retail partners in sailing and shooting, as well as premium retailers.

The astonishing part is, that Nike is a marketer of sport shoes itself. Granted, these are niche markets, but still, it is Nike core business.