Sony, already a powerhouse in licensing, announced it will be creating a new team as part of Sony Computer Entertainment for the purpose of licensing intellectual properties. Sony wants to expand its business development and increase awareness of the Sony brand.
It’ll be the job of the team to coordinate the licensing of the PlayStation brand and all recognizable first-party characters for merchandise and entertainment products. It will also handle the licensing of peripherals and other accessories across all PlayStation platforms.
This is supposed to grow the PlayStation business by introducing the brands to a wider audience.