[:en]Over the last 20 years many brands built museums. Unfortunately, a museum does not stand for actuality. And brands have to fight for being up to date and relevant today. One solution are visitor centers. Another solution are hotels. Quite a few fashion brands went down that route.
Quiksilver took this a step further and reports the signing a license for action/sport hotels and resorts.
The licensee is QHRI, a separate entity, Matteson Capital will acquire and develop the properties. Planed features are on-site concert venues, skate parks, surf pools and indoor skydiving, the activities Quiksilver sees at its turf.[:]