Here we reported, how Kodak and Xerox re-launched or continued products through brand licensing. Now another brand is re-introducing long time classics.
Braun, which became part of P&G through acquisition of Gilette, signed a license for watches and clocks. Braun has a long tradition of wonderfully designed products like stereo and TV systems, watches, alarm clocks and other household products. Braun received many design awards in past decades.
Now the licensee will re-introduce some of them.
I hope they bring back one of my personal favorites:
The licensee also holds a brand license from Italien Jeans brand Fiorucci.