On varios occasions we reported abou the success of Ferrari in licensing. Now three brands, Ferrari, Maserati and Ducati signed jewelry licenses with one licensee.
Surly, Ferraristi and other brand fans will by cuff links and maybe other predominantly male jewelry. The same might be true for Maserati, I guess to a smaller extend. But Ducati?
I cannot see a Ducati rider wearing Ducati cuff links or tie pins. Can you?
If these three licenses are in a package, the licensee is up to some up hill battle.