Volkswagen is reviving the label Scout, for electric SUVs and pickup trucks.
Scout became part of the Volkswagen brand portfolio, when it acquired Navistar. Before Scout was part of International Harvester.
In the 1960s – 1980s Scout was a competitor to Jeep, which is part of Stellantis today.
In the USA, Volkswagen is known for smaller cars predominantly. Scout is more likely to receive a positive reception.
Reviving a brand – licensed, or acquired – is more likely to succeed and less risky, then establishing a new brand .